What happens when your hobby and passion become your business? And what happens when business booms?
The incredible growth of craft beer in the past decade has created a difficult dilemma for many of the nation’s craft brewers, who suddenly find themselves running multimillion-dollar operations.
The craft beer boom has transformed the industry.
Statistics released today show total beer consumption is growing again for the first time in years.
The high alcohol category – which tends to reflect the craft beer end of the market – has doubled in the past five years and rose 17 per cent last year.
But some breweries have been growing much faster. (full story)
DB Breweries managing director Andy Routley, left, and Tuatara founder and master brewer Carl Vasta at Tuatara’s brewery in Paraparaumu.
“About bloody time.”
Those were the first three words out of my mouth when I saw craft brewer Tuatara had been sold to Heineken-owned DB.
The Paraparaumu company has been linked to all three of New Zealand’s big brewing companies – Lion, DB and Independent Liquor – for years, and was always going to be an attractive buy after winning champion New Zealand brewery in 2016. (full story)
Hop grower Brent McGlashen of Mac Hops, left and Tuatara head brewer Rik Valentine load some of the 40 sacks, 800kg of freshly harvested green hops from Mac Hops in Motueka, ready to be flown to Paraparaumu and brewed immediately. Photo: Marion van Dijk
Time is of the essence when it comes to green hops, which is why Tuatara Brewery sent its head brewer to Nelson in a plane to collect 800 kilograms of the freshly picked cones.
Head brewer Rik Valentine made the journey from Paraparaumu to pick up the load of Nelson sauvin hops, harvested at 7.30am at Mac Hops in Motueka and loaded into the plane at 9.30am, especially for the brewery’s signature green-hopped Conehead beer. (full story)