Yeastie Boys release share offer details


Yeastie BoyGround breaking New Zealand brewers – Yeastie Boys – have released details of their highly anticipated share offer.

From 6pm on Wednesday 28th January, friends and fans of Yeastie Boys’ award-winning ales will be able to buy a piece of the brewing company via an equity crowdfunding campaign on PledgeMe.

Yeastie Boys are seeking to raise up to $500,000 to achieve the targets outlaid in their three year strategic plan (this capital represents 12.5% of the company). The capital raised will be used to replicate Yeastie Boys current New Zealand business model in Britain.

Yeastie Boys are calling on investors to help them reach their target within 24 hours. “Putting together an offer like this takes a lot of time and energy” said Yeastie Boys’ Head Boy Stu McKinlay. “Our heart, soul and mind has been invested into getting the business plan right. Now we want get the job done and refocus back on the business of making great beer and getting it to the people who want it!”

The offer document, which is both comprehensive and typically irreverent, outlines how Yeastie Boys aim to grow revenue by at least 450% over their three year plan. It also sketches a high-end scenario which could see Yeastie Boys revenue grow by up to 9 times. It is acknowledged that this later scenario would require further funding.

Yeastie Boys intend to be brewing in Britain by April, with the launch of locally brewed beer coinciding with their appearance at the Wetherspoon International Craft Brewer’s Showcase. This event, similar to the same pub chain’s International Real Ale Festival that Yeastie Boys took part in during 2014, will see their beer hit the taps of more than 900 pubs across Britain and Ireland.

Yeastie LondonThe Yeastie Boys share offer also announced information on the impressive partners they have lined up for the production and distribution of their beer in Britain.

Aberdeen-based BrewDog, the fastest growing food and drinks company in Britain, has been lined up to contract brew Yeastie Boys beers.

“Not only are we extremely excited about Yeastie Boys bringing their avid crowd into their company, but that they’re brewing to success with three-time crowdfunding superstars, BrewDog.” said PledgeMe co-founder Anna Guenther.

Instil Drinks, the beer arm of the recently merged Bibendum PLB Group, will offer truly national distribution to Yeastie Boys beer. Instil Drinks are working with Yeastie Boys as a part of a New Zealand craft beer collective that also includes 8 Wired, Tuatara, Renaissance and Three Boys breweries.

“We’ve known for a while that there is demand for our beer in Britain and, as such, have been chatting with BrewDog for some time” said Yeastie Boys Directive Creator, Sam Possenniskie. “The coming together of this Kiwi craft beer collective, and the wide reach of Instil Drinks as distributors, are the two perfect pieces of the jigsaw puzzle that we wanted to get in place before reaching out to our crowd.”

Yeastie Boys founding partners and directors – Stu McKinlay and Sam Possenniskie – are hosting ‘Question & Answer’ sessions for potential investors this week. The sessions take place in Christchurch, Auckland and Wellington from Monday to Wednesday.


Further information

Full offer document:

Love Money Launch Week events:

Further share offer information:

Yeastie Boys bottle shots:

Yeastie Boys promotional overview:

About Yeastie Boys:

Yeastie Boys is an award-winning Wellington-based brewing company, without their own brewery, who brew super-premium and deliciously irreverent ales all over the world (from Suffolk, through Boston and Adelaide, to Invercargill).

The brainchild of Stu McKinlay and Sam Possenniskie – two of New Zealand’s leading beer activists and visionaries – the Yeastie Boys have been picking up trophies, poking their tongues out at convention, and receiving critical acclaim since their launch in 2008.

Yeastie Boys beers are available in New Zealand, Australia, USA, Malaysia, Hong Kong, China, Japan, New Caledonia, Norway, Scotland and England.

About PledgeMe:

PledgeMe ( provides a platform for Kiwis to go to their networks for funding, and have raised almost $3 million for over 700 campaigns in the past two years.  PledgeMe are the only combined equity and project crowdfunding platform in the world.


Stu McKinlay

Head Boy, Yeastie Boys

+64 27 4186639


Anna Guenther

PledgeMe Co-founder and CEO

+64 27 2543185


Jackson Wood

PledgeMe Media Wrangler

+64 27 3333263

Moa Shareholders Will Be Happy?

Bit of a soft article this morning the NZ Herald about Moa signs deal to use Nelson brewery . Might as well have just posted the link to the post Moa has with the NZX – Moa secures capacity for growth

(the article was convenient as it just cut out the key points from the official release, so therefore saved time in reading the whole thing, thanks. I’m told journalists have to become experts 5 times a day as they write a lot on topics that are wide and varied, it must be hard work.Maybe cutting a pasting would be easier since Moa had already done the work of writing the release)

The release was put out yesterday about contract brewing, one day before the release of Moa’s Annual Results.

Moa Can Bottle
Moa in a can bottle on Air New Zealand.

After reading the good news article about contract brewing at Stoke/McCashin’s Brewery (funny how things change, remember when “IT HAS A TRUE BRICKS AND MORTAR HOME“? UPDATE 31 May 14 : Moa has deleted this page so this link no longer works. Google Cached Link for now) * I read the Moa Annual Results. Maybe there will be an article tomorrow covering the following.

[UPDATE 27 May 14: d’uh I just found this – Moa widens losses, gets shareholder backing ]

I’m not a Moa shareholder but I’d possibly be thinking “that is a pretty big loss”, but the reasons for it seem pretty legit, right?  $5.8 million loss on $4.6 million revenue. The biggie though is only $4 million in cash left. Will there be enough left to buy that bigger brewery, which was I thought one of or the main reasons for the IPO?

The following couple of quotes from the Annual Results caught my attention:





“As a consequence, the planned brewery expansion has not been undertaken and the anticipated capital expenditure has not been incurred…”


“The company is looking at a range of financing alternatives and timing to ensure adequate capital resources are available to support the Group’s growth plans and capitalise on opportunities…”

The contract brewing at Stoke maybe good news, but it was the only option at the end of the day since they haven’t built their own bigger brewery. The tough part is going to be funding the aggressive growth plan in this highly competitive global craft market.

Moa Share Price to 27 May 2014
Moa Share Price to 27 May 2014

I must say the Moa IPO has been fascinating for me, and watching how you have to keep feeding the media positive spin, in during the not so good times. Being a small publicly listed company, in a very fast changing, dynamic market is harder work than being a private company. Moa is living in the public eye, and what they are experiencing (read all the challenges in their Annual Results) is what I was alluding to in my Craft Bubble post. Craft beer isn’t all rosy and good times, there are many challenges for all sizes of craft breweries. Don’t get me wrong, it is a lot of fun, and the challenges keep it interesting. If it was easy everyone would do it…

Maybe I should write something about the challenges I’ve experienced and have seen others have to deal with in the growing craft beer market? . I’ll sleep on that for a bit.



* This was my favourite part. Even though the water part of beer is highly under rated.

[*The following has been retracted: The following A craft brewery does not contract brew at different breweries around the country or allow its beer to be brewed under licence overseas. The most important and influential ingredient in beer is water and you cannot accurately replicate your water supply in a different location.]

UPDATE 31 May 14: Looks like I am going to have to do screen grabs in the future. I wasn’t expecting Moa to delete the page from their website which I linked to.