The Food Show – Auckland 2014 (Day 1 & 2)

Epic & Culleys Food Show ComboCurrently I’m spending my days at the Auckland Food Show (31 July to 3rd August). We are half way through and things are going great. If you are looking for a reason or two to attend then we have them. There is the amazing super combo offer from Culley’s & Epic. 4 different 500ml Epic beers and 4 different bottles of Culley’s Hot Sauce for just $40. Plus we will even deliver it to you so you don’t have to carry it around the show (as it is kind of heavy). This offer is only available at the show, so you need to turn up. We also have some crazy pricing on single bottles of Epic beer for the show only (even though a couple of people purchased while cases of Armageddon, Hop Zombie and Lupulingus). You do have to carry these away though.

 

 

The Matador Pie from Green Meadows, Culley's and EpicEven though there are lots of wonderful things to sample at The Food Show over the weekend, if you are looking for one of the best pies ever then try “THE MATADOR” from Green Meadows Beef (stand K38) that has both Culley’s hot sauce (Best In The World) and Epic Beer Imperium. There is a wonderful beer & beef flavour, huge chunks of awesome beef and the perfect amount of flakey pastry wrapping it together. Oh and the chilli? well when you are eating the pie, your tongue is telling you it is hot in temperature, but by the time you are half way through you realise that the heat is actually coming from the chilli, and the spicy heat stays with you well after you have eaten the pie, in a really really good way. YUM!

 

 

 

 

 

 

The Food Show Epic Beer Culley's

If you do come to the Food Show over the weekend come by and say “HI”. Make sure you taste the two new beers if you haven’t – Lupulingus and Imperium. We also have some 2013 Coffee & Fig for sampling and buy (as it is now hard to find out in the wild).

 

 

At the Food Show you can find Epic Beer & Culley’s on stand N4, which is in Hall 1. See you there.

Hot Zombie – Hopped Hot Sauce

Luke making Hot ZombieAfter the super successful co-branded release of Epic Carolina and Culley’s Carolina Reaper hot sauce, we have come up with something new. “Hot Zombie” Hot Sauce.

Yesterday I spent the day at The FoodBowl with Chris Cullen from Culley’s. We made the first small batch of Hot Zombie. It brings two of my fascinations together – Hops and Chillies. We took my favourite flavours from Culley’s and we added hops.

This hot sauce isn’t about being the hottest, because there are plenty out there that do that. This is about delivering a good hot sauce, with awesome Habanero flavour, that has been jacked up with hops. The hops are in the aroma and in the flavour. But it isn’t until you add the hot sauce to food till you really notice how hoppy it actually is.

We are looking at releasing this hot sauce the week of the 23rd June, at the same time as the first batch of fresh 2014 Hop Zombie kegs.

[UPDATE] Free tasting 5pm-7pm Friday 20th June at Brew on Quay

[website and online sales coming soon http://www.hotzombie.co.nz]

 

 

[NEW BEER] Mosaic IPA – back for a limited time

The One Trick Pony series is all about a single hop. First was Zythos, then Mosaic and finally Comet, which has all but run out. (best background story written about this was by Geoff Griggs – Epic no one trick pony)

Mosaic 14Mosaic IPA we really didn’t have enough kegs available at the time so not much of it ever really made it too tap. Many bars complained as it sold very well. So as a special treat we brewed a one-off batch for the Beer Festival season.

It was released at the New Zealand Beer Festival last Saturday, and was our first beer to run out.

Friday 21st (tomorrow) it goes on tap at Brew on Quay, from after work time. Plus as you might guess we will be doing a hot wings eating competition with Culley’s hot sauce, because everyone has so much fun at these, especially me.

SO! Are you coming?

Can’t make it? You can try it at the Great Kiwi Beer Festival in Christchurch 29th March

Culley's Hot sauce

 

FYIEpic Carolina has sold out. So if you see it on tap anywhere in the next week or so, get a pint as that is it. We had a lot of fun with this beer, and many people have loved drinking it. The next question is do we make it again?

EPIC CAROLINA – Wellington Release

Auckland Airport

 

THURSDAY 6th March

Thursday was Culley’s Epic Hot Wing Eating Competition at the Malthouse in Wellington, as well as a beautiful morning for taking a flight.

 

 

 

 

 

 

Epic Carolina Launch

Greeted with the sign out front letting everyone walking by know that the competition was happening.

 

 

 

 

 

 

 

 

 

 

Stone Brewing Co Beer Arrives

Once inside the door, we were surprised to see the front half of the bar filled with 20 litre kegs from Stone Brewing Co. So many different types of Stone beer. It was all the beer for next the City Tap Takeover next Thursday 13th. As well as the beer for the Epic / Stone stand at the Great Kiwi Beer Festival in Christchurch on the 29th March.

 

 

 

 

 

 

 

 

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Hot and Sweaty Beer Tap Badge We were ready for a hot and steamy time. There were 17 people willing to enter the competition of eating really really hot wings covered in Culley’s Carolina Reaper Hot Sauce. Half the crowd didn’t make it to the second round. Second round took another big toll on entrants. The final round it came down to a couple of guys who were dealing with the extreme pain.

Check out the final round in the video below…

 

 

 

 

 

 


FRIDAY 7th March

Do you like it hot - Skysports Grill

The following day we did another Epic Culley’s Carolina event at Skysports Grill. This was a little more low-key which suited the location. It was still a bit of fun.

For $25 you got a pint of Epic Carolina, and 1kg of chicken wings which you could add the Culley’s Carolina Reaper hot sauce to.

 

 

 

 

 

 

 

 

1kg of Hot Wings and a beer for $25

 

It was worked out pretty quickly that a 1kg of hot wings was alot. So groups of people were only buying one bowl between a group. Which was a good move as most people could only eat one hot wing with the Carolina Reaper sauce as it was too hot for them.

SkySports Grill even busted out a final keg of Hop Zombie which added to the attraction of the evening. Not sure how well the Zombie went with the hot sauce. I think it made the hot sauce even hotter.

Friday was a pretty impressive day for Auckland #CraftBeer as there were also two other special events on. Galbraith’s Alehouse had a new beer release, and Brothers Beer had an IPA special on. Therefore if you were a #CraftBeer fan, you had some tough choices to make.

NEW BEER – Return of Hopocalypse

Thursday evening saw a quiet little beer launch at a place with no name on the door. Three of the Horsemen gathered for the 2014 release at Golden Dawn in Ponsonby.  A handful of the craft beer purists turned up to taste the new batch

horseman logo The 2014 return of the Four Horsemen of the Hopocalypse

Hallertau Brew Day The Four gathered again about a month ago to brew this rather large beer

hopocalypse On tap

2014-02-27 19.15.36 the beer turned out pretty nice from the new brewhouse. We only netted 900 litres from the 2400 litres in the kettle, guess a little too much late kettle and dry hopping.

2014-02-27 19.16.12 always a bit dark during the day

2014-02-27 18.24.26 I brought a bottle of the XXX version of Culley’s Carolina Reaper hot sauce

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 Joe really wanted to try it, as did Steve. They agree its hot. Yes I poured some into Steve’s hand as we didn’t have any corn chips or delivery mechanism.

2014-02-27 18.37.49 It was really cool to finally meet Hiro in person

2014-02-27 19.53.41

2014-02-27 19.53.51

2014-02-27 19.53.53

Was a bummer the other horsemen could make it up from the Naki. We missed you Kelly. See you next time.

EPIC CAROLINA – Hamilton Release

I am a little behind in posting my content from last week, so here are a few photos from House on Hood, Hamilton when we released the Epic Carolina and Culley’s Hot Sauce ran the hot wings competition. Scroll to the end to see the video of the winner, and his winning round of eating hot wings covered in Carolina Reaper.

2014-02-20 18.11.14 New beer – Epic Carolina Amber Ale

2014-02-20 18.11.21 It was hot, humid and busy

2014-02-20 18.11.25

2014-02-20 18.13.08 First round, look at those cold beers, ready to soothe

2014-02-20 18.16.41 Culley himself, is that a devious little smirk, knowing what is to come

2014-02-20 18.16.49 the prize pack…

2014-02-20 18.18.29 and the people are ready

2014-02-20 18.19.21 first round of hot wings

2014-02-20 18.19.30-2

2014-02-20 18.19.36 round two, needs a little more hot sauce

2014-02-20 18.23.04 GO!

2014-02-20 18.23.05 eat it fast before the heat gets ya

2014-02-20 18.23.26 next wing…

2014-02-20 18.23.28 gee Greig, you are looking a bit hot there…

2014-02-20 18.23.33  counting down… 3…2…1,,,

2014-02-20 18.23.52 done

2014-02-20 18.30.52 wings and beer…

2014-02-20 18.30.56

2014-02-20 18.33.09

2014-02-20 19.10.37 gee I reckon I could eat on of those chillies…

2014-02-20 19.15.07 beer and chilli

2014-02-20 19.27.30 Eat a whole Carolina Reaper get a free botltle of Culley’s Carolina Reaper

2014-02-20 19.27.24 The pain!!! But it was worth it for a bottle of Culley’s hot sauce

 

 

Missed out on eating the hot wings?

6th March – Malthouse, Wellington

7th March – Sky Sports Grill, Auckland

[CHANGES] New blogs coming soon

This has been a pretty massive week, including I have changed blogging platform from Blogger to WordPress.

Since “Tasting Tuesday”….

 

Wednesday 19th February – Sam Snead’s House of Whiskey – Single Barrel Bourbon Tasting (special appearance by Epic Carolina)

Sam Snead's House of Whiskey - Bourbon Tasting
Sam Snead’s House of Whiskey – Bourbon Tasting

 

 Thursday – 20th February – Our first stag do tasting at Epic Beer HQ

Stag Do Tasting - Epic Beer HQ

 

Thursday – 20th February – Epic Carolina Hamilton Release – House on Hood (including hot wing eating competition)

Epic Carolina Hamilton Release

 

Friday – 21st February – Auckland Art Gallery – Five Maori Painters Exhibit Opening (beer supplier for the event)

Auckland Art Gallery - Five Maori Painters - Exhibition Opening
Auckland Art Gallery – Five Maori Painters – Exhibition Opening

 

Saturday – 22nd February – blanc Brew Fest (most popular beers for us, Epic Carolina and Coffee & Fig Stout)

350 people, drinking craft beer at blanc in Henderson - Brew Fest 2014
350 people, drinking craft beer at blanc in Henderson – Brew Fest 2014

 

I’ve found it hard to find the time to write blog post over the last few days. The spare time I could have spent blogging has been spent on moving the domain, setting up WordPress, and importing the old blog posts. There is still a bit of fine tuning to do on setup (and learning about WordPress), but I expect to be back into it in the coming week.

2 Million Scoville, Epic Carolina, Trademarks & Blogs

NEW BEER + NEW HOT SAUCE
If you are attending the launch of Epic Carolina at Brew on Quay this Friday, and are brave enough to enter the hot wings eating competition, then this is the outfit you will be required to wear for safety reasons (plus gloves, not shown).

5pm – Beer Launch
6pm – Hot Wings Competition
7pm – Putting out the fire with gasoline

Carolina Reaper chillies are 400 times hotter than Jalapeños

(NOTE: THIS IS A KEG ONLY BEER. THERE WILL BE NO BOTTLES!!!)

TRADEMARK

A great follow up to Get Radler Back by Jono Galuszka, this time with guest writer and IP Lawyer Paul Johns – Radler recycled?

I haven’t followed up very well with the IP lawyers that contacted my after my post
Craft Beer Trademark Wars in New Zealand just haven’t had the time (sorry). I was lucky enough to have the Epic IP lawyer Emma McBride from AJ Park write Introduction to trade marks for craft brewers in New Zealand, hopefully it is a good starting point for those new to trademarks.

There have been a couple of offers to do presentations to groups of brewers if interested. Email me if you are interested in attending a presentation of trademarks for craft brewers.

OTHER BLOGGING

Sweet post Dylan – Craft Beer On The Street. Loving the creativity and photography of this blog post. I love seeing craft beer as litter on the streets, and also am curious to see what beers the neighbours drink as I walk past their recycle bins.

It’s awesome when people find a fresh way of looking at craft beer.

MEDIA

An update of articles that have frustrated me recently due to quality of reporting.

Competition puts a cap on beer prices by Hamish McNicol
I would really love it if some one could read this article and tell me what the purpose of it is.

– with one analyst suggesting New Zealand has a “beer glut”.  Why not name the analyst?
– price static
– the only thing that stands out that is of “within the beer category there was a “story within a story”, as premium and craft beer segments continued to grow.”
– over all it says prices are a little lower and there isn’t much growth. Therefore no story here?

Landscape gets rival in craft brews by Che Baker

It said there were 1500 people, this pic seems to show a few less than that number. (original photo from a punter who said it was more like 500 people)
Interview with Irish dude who says “the beers taste different to Guinness”
Finland dude says “more fruity and a bit lighter”
The coolest thing from the event must be this photo of a lot of the brewers that attended the event. Very jealous I couldn’t join them.

Website should be updated in the morning http://www.carolinareaper.co.nz
Also win Culley’s Prize Packs