Craft Beer Is Booming In New Zealand 2015

ANZ Craft BeerThe ANZ Bank has come out with the most detailed report on the New Zealand Craft Beer industry ever. (if you want to check it out go HERE to download the .pdf file ). Craft Beer is booming in New Zealand in 2015

Here are the highlights from the report.

  • NZ Craft Beer 13% of total beer sales. (up from 9% in 2013)
  • Off premise craft beer sales up 42%
  • Total beer volume down 12% since 2008
  • 80% of craft brewers were in business to follow their passion, compared to 25% of those in other industries
  • NZ Craft Beer exports to Asia have more than doubled in the past two years.
  • China represented over 50% of NZ Craft Beer exports to Asia in 2014
  • Number of breweries has grown to 111 today from 37 in 2009 (per capita that is the same as the US having 7900 breweries)

craftbeer_infographic_01-2_569x906

 

 

Craft Beer VS Wine in New Zealand

2012-01-13 16.14.31When Epic Pale Ale was launched nearly 10 years ago it was possibly the most aggressively hopped beer on the market. Huge hop aroma and huge hop flavour.

After 18 months of doing tastings, and sampling I got a clear message from the market that the beer wasn’t like what people’s expectations of beer was. Beer drinkers were going straight to the fridge and looking for the green bottled premium lager that was on special for $19.99 a dozen. They were only loyal to the price point and not the brand.

The interesting observation I made at the time was a lot of feedback from people was “I use to be a beer drinker but I drink wine now because it has a range of flavours”.

Now 10 years on I can see a turning tide. The wine drinkers are returning to beer, this time its craft beer. Why? because it offers flavour, and a diverse range of styles.

So we are now entering an age where it will be craft beer vs wine. Craft beer seems to sit closer to flavours offerings than the mainstream industrial beer, making it easier for wine drinkers to change beverages.

2015-08-13 20.36.26This is potentially a threat to wine sale in the coming generation. Similar to what has happen over the previous 20-30 years where beer has lost out to wine.

Extrapolating this out maybe the wine industry, which is a mature market now in NZ, should look at craft beer. Maybe for inspiration but possibly for acquisition. If you look back to the 1980’s and 90’s the two large brewers in NZ bought up wineries and wine brands to make sure they had a portfolio of beverages to reflect the changing market.

How much will craft beer affect wine sales in the coming years?

Will wineries look to acquire craft breweries to balance the effect of loss in sales from wine?

Auckland’s 10 Best Craft Bars

Glasses of BeerAfter reading the blog post Auckland’s 6 Best Craft Bars from the new blog “HOPCORN” it got me thinking about the short comings of ranking based on a single personal experience as well as trying to compare many bars which all have a point of difference. I found this list of the 6 Best Craft Bars to be some what not that useful, as it didn’t address/highlight the unique things for each bars offer, that will attract different people.

Everyone is different, every craft bar offers something different, and every time you go back to the same place you are likely to have a slightly different experience, especially with so many taps with changing beers. (judging a craft bar with multiple changing taps on a single visit and they don’t have your favourite beer on tap is a bit weak).

So I thought I would not rank each craft bar in Auckland, but list what is best about each one. So maybe the title should be something like “The Best Of 10 Auckland Craft Bars“?

Listed by reverse alpha-numeric just to be different, like each of these bars are.

Vultures Lane – the slow transition from a tied Irish bar to one of the great craft bars in Auckland was frustrating initially (for me), but it has paid off in the end. An ever changing choice of beers, many evenings you can get multiple new beers going on tap. The food menu has changed several times, but currently offers some pretty amazing value for the food you get. On any typical day of the week you are likely to see a local Auckland brewer.

Sky Sports Grill – 60 taps, 40 different beers, 30+ are craft. It is like the forgotten craft bar in Auckland, as most people think of it as a sports bar, as it has so many TV screens, and every possible channel of sport playing. If you just look at it for craft beer on tap, it potentially has the best selection of craft beer on tap on any particular day in Auckland. Plus crazy pricing for happy hour on craft beer.

Lumsden Freehouse – it has possibly the best outdoor area in Auckland for a craft beer bar. This was previously a tied bar, but it made the jump overnight, huge commitment, which has paid off big. Biggest selection of Bourbons, possibly in New Zealand. Free popcorn. Great Nachos, Ribs, actually all the food I’ve ever tried has been great. It also has a secret build your own salad menu. Oh yeah and a pretty great selection of beers, that are always changing.

Hallertau Brew Bar – if this was closer to the city they would be overwhelmed by people, then again they already are and they are based in Riverhead. You basically sit in the brewery when you are at the bar. All beer brewed on site (wrong, there is a guest tap or two there). Super fresh beer. Cool food, the platters are awesome for sharing. Bit of a drive from the city but well worth the effort.

Galbraith’s Alehouse – this brewpub was so far ahead of its time, that the current generation of craft beer drinkers will have no idea of how tough it once was in this city. Brewpub. Real ale from a cask. Guest taps of some of the best breweries from around NZ. Maybe the best food at any craft bar in NZ (possibly even better than Pomeroy’s), on par with some of the best craft food I’ve eaten in the world.

Brothers Beer – this place exploded on the Auckland craft scene, with just about weekly tap takeovers. It now has its own brewery on site, own beers on tap, as well as a changing selection of craft brewers from around the country. Huge selection of bottled beers.

Brew on Quay – since becoming a free house in 2014 this bar has become what it should have been on day one. A solid selection of beers, some permanent and some rotating taps. 102+ beers in the fridge, always the best of what they can get their hands on. The chef here is amazing at what he can produce for a beer and food matched dinner. Wish I could hold and attend more of these just to taste his dishes.

blanc – this is an oasis in the dry west side of the city. huge craft bottled beer fridge, always something amazing on the FYO taps. and if you haven’t been to one of their Brew Fest’s then you should. They are currently the best mini beer fests in Auckland. Casual and you can chat with your favourite brewers for as long as you like.

Andrew Andrew – a cool name, for an interesting bar. doesn’t open till 4pm, but by that time of the day the sun is streaming into the semi-outdoor area. (it is kind of outside so smokers can kind of smoke). Craft beers on tap are all locally Auckland brewed. It’s always interesting looking at their Facebook page with photos of their customers, and to try to find one with a glass of craft beer. Any way they seem to have it right as they sell plenty of craft beer.

16 Tun – these are the new guys on the block. They have started solid with several taps dedicated to some of the best breweries, so you always knew you would have a goto beer if the rotating taps didn’t work out for you. Parking was cheap and easy to get (unlike many other inner city craft bars). Recently things have been kicked up a notch with the doubling of the number of taps. Food is pretty impressive. Chicken wings are SPICY good. Excited to see how this place goes.

Other Mentions:

There are other bars and restaurants around the city slowly adding craft beer on tap, and many more adding bottles to their fridges and menus. These other mentions are for bars that have only a handful of bars, but worth a visit to support their passion and commitment to craft beer.

Corner Bar – tiny bar with four craft beers on tap. The taps change very infrequently but it keeps the locals happy that stop in for a drink after work. Seems to be most busy after work.

My Bar – another tiny bar, four craft beers on tap and a good selection of bottles, and one of the better selections of spirits of a craft bar.

The Garden Shed – Mt Eden, next to the Belgian Beer Cafe. Only been once, beer selection great, and food was very good too.

I know there are several others, but need to finish this post up. I’ll get to you soon. No. 1 Queen, Conch, The Block, Malt, Golden Dawn, The Thirsty Dog, Grand Central….

Fallen behind the times mention:

Shakespeare Tavern – unfortunately this place has fallen from grace since the death of brewer Barry Newman, and the sale by Ron Urlich. Even though these two had a love/hate relationship, the range of 12 different beers made on site made it a must visit craft bar by tourists, craft beer drinkers and NZ Herald staff. If you visit and things have changed for the better please let me know.

(This post still needs some work done on it.)

Day 14 – Beers of Auckland – Epic Loves Bacon

Beers of Auckland Advent Calendar 2014
DAY 14 – Loves Bacon by Epic Brewing Company

Loves Bacon AdBOTTLE: Loves Bacon
BREWED: Steam Brewing Company

ABV: 6.3%
VEGAN: Yes

Today was the extended family Christmas party, so again I had a selection of Epic beers in front of me. It’s a fun day  for me, as it’s the only time of year I get to get to catch up with most of the aunties, uncles, cousins, and beyond.

It ‘s kind of a little show and tell of the beers and things I have created through the year. Hop Zombie was popular as always. There was curiosity around Lupulingus as a name, and awe at the 9% abv. IMP got a “I was wondering when you were going to make a low alcohol beer”. The Hot Zombie sauces did its job of taking people to the edge of heat, but not so far that it was too much. I do think the heat in this case overwhelmed and they didn’t have a chance to focus on the hoppy flavour.

The beer that seemed to have the most interest/discussion was Epic Loves Bacon. I guess this is reasonable considering all the other beers are iterations of alcohol strength and hop varieties.

Loves Bacon is fun as it creates so much discussion. “How much bacon did you use?”, “How do you add the bacon?”.

Well actually there is no bacon in the beer, it is also actually vegan. WHAT!?. That’s right, there is no bacon in it. All the smoke character comes from a malted barley that has been smoked with beechwood smoke. The reason that you think it smells and tastes like bacon is the smokeness, but also from the name and imagery on the label. Through the power of suggestion even before you have smelled or tasted the beer you are expecting bacon.

The beer was going to be called “BACON” but I felt it implied it had bacon in it, where as “Loves Bacon” was more of a statement about our love for bacon. Partnering with Freedom Farms seemed like fun and natural fit for both companies. Freedom Farms is our bacon of choice as it tastes the best and the philosophy and farming practices behind the creation of the bacon are inspiring. They made us a sausage with bacon and Armageddon IPA in it for Beervana where the beer Epic Loves Bacon was launched.

Another surprise that people get is when they are told it is a lager. Initially the smokey flavour is powerful but after three or four mouthfuls the taste intensity drops off, and becomes an enjoyable quenching beer.

Thinking more about this Advent Calendar, which is becoming dominated by Epic beers at the moment, is that there needs to be more planning, and getting more beers in bottle before starting out, so they are available from the fridge when needed. Also it seems as though posting on the weekend receives way less views. All good learnings and something I will consider for future posts.

Day 13 – Beers of Auckland – Epic Imperium

Beers of Auckland Advent Calendar 2014
DAY 13 – Imperium by Epic Brewing Company

Epic Imperium Day 13BOTTLE: Imperium
BREWED: Steam Brewing Company

ABV: 9.0%
HOPS: Fuggles, Chinook

It got to 6:30pm this evening and all of a sudden I remembered the Advent Calendar. It was a huge day at the Lumsden Freehouse yesterday. Thanks to everyone that come along to have a beer with us for our 9th Birthday, it was a really fun day. Once again my Spotify playlist was a bit of a hit, even if I was only allowed to play my 2pm to 4pm choice of tunes. I even had someone subscribe to the playlist during the day. I have embedded yesterdays list on the side bar.

So a lazy day, lead to a lazy beer choice. As each day passes I think more and more about Alice Galletly and the massive undertaking she did with her blog Beer For A Year. I have only just passed half way on my 24 day endeavour, yet she did this for a whole year. Hat off to you Alice, I don’t think anyone realises what you achieved, I am only just starting to gauge how massive your undertaking was.

Unfortunately I haven’t brought home my stout glass, so just used a wine glass instead to appreciate the aroma, which has hints of mixed spice and Christmas cake. (I put the bottle in the freezer for 30 mins before opening just to get a chill on the beer).

On tasting the beer, the roast and bitterness dominated, and came across as being a bit young (this is the 2014 Vintage Ale). It isn’t an Imperial Stout like many people think or expect , but more of a foreign export stout. As it warmed the malt became fuller, but it really needs another 6-12 months before that maltiness is going to work with the bitterness, and the fruity hops will back off a bit. This beer has done well in awards this year winning a couple of gold medals.

For dessert this evening there were some fresh blackberries, blueberries and Whittakers Dark Chocolate with Almonds. I tried each separately with the Imperium, and BOOM!, the blackberries were an incredible match (chocolates and blueberries didn’t work so well). The blackberries became joyously spicy with the black berry goodness, and the beer became more malty and chocolatey (without eating the chocolate). I would have never have guess these two would have worked so well together.

Alice Galletly with a flaming marshmallow as part of the brewing process for the Beervana Media Brew in 2012
Alice Galletly with a flaming marshmallow as part of the brewing process for the Beervana Media Brew in 2012

 

 

 

Craft Beer in Auckland

#craftbeer, #auckland, #newzealand, #lumsdenfreehouse #epic9 #adventcalendar

These links might help you find out what is on tap around Auckland

https://twitter.com/TapHunterAKLD
http://auckland.taphunter.com/location/
https://twitter.com/NowPouringAKL

Day 11 – Beers of Auckland – Endless Summer Pilsner

Beers of Auckland Advent Calendar 2014
DAY 11 – Endless Summer Pilsner by Shakespeare Tavern


Shakespeare Endless Summer PilsnerTAP: Endless Summer Pilsner

BREWED: On Site – Shakespeare Tavern

ABV: 4.2%
Today it was my intention to try Baroona from Waiheke Brewery, but it wasn’t on tap when I got to No 1 Queen Street (saving this for next week now). Next venue the Shakespeare.

I haven’t been to the Shakespeare since previous brewer Barry Newman passed away a few years ago. No one really talks about the Shakespeare anymore, so it has kind of been forgotten in my mind.

I had a quick small sample of the three beers brewed on site. I decided to get a glass of the Pilsner. It did remind me a lot of the beer that Barry use to brew. The quality of it seemed pretty good, but the hops aren’t as intense as I remember. It was bright, and looked good in the glass. The aroma was low. The beer has a slight grainy sweetness and good balance and cleanness. The lingering hop flavour though slight is pleasant. I’d happily drink another glass of this beer if I happened to be in the Shakespeare.

Ron MJ and Barry
Ron Urlich (previous owner), Michael Jackson (beer writer) and Barry Newman (previous brewer, RIP) 1999.

Barry’s passing was a loss to the local Auckland and greater NZ craft brewing industry. I think of him like our Richard Watkins, when he was at the Wig & Pen in Canberra. He always had something secret, fun, strong and interesting tucked down in the cellar. He won many awards, and made many inspiring beers.

Since it was lunch time I thought I better get a quick bite. I thought compare apples with apples, so I had the burger. OMG. This burger was $11.95 compared to the Galbraith burger the day before at $18.90. I can tell you I got more than twice the joy from eating the Galbraith burger. The Shakespeare burger – had the bun previously been frozen, or was it just old, as it was dried out and crumbly. There was extra lettuce, but the tomato looked like it had been precision cut with a laser it was so thin. Patty was not good. Amount of chips wasn’t very generous, then again it was a $11.95 meal in the CBD. The chips also tasted like they had been cooked in dirty oil. The only reason I thought about that was because yesterday a comment was made about how the Galbraith chips tasted amazing and must have been cooked in clean oil. The tomato sauce may not have ever been in contact with a tomato, it seemed just like red sugar sauce and flavourless

The over all feel of the place seemed tired and distant from its craft brewing roots. As I was sitting at the bar a guy came out of the pokies and asked for another glass of chardonnay.

DB has always had a connection with this brewpub as they helped set it up originally. Now you have to ask the question why does this place even have a brewery anymore. I am sure it is cheaper to buy beer in from DB than to make it. The beers on offer aren’t really that interesting, and not markedly different from the DB beers.

Based on this experience, where the beer wasn’t bad or interesting, I can’t come up with any compelling reason why you should visit, unless you are walking past and just curious to check it out. There is some great history in the building, but unfortunately the walls can’t talk.

They do have Tanqueray 10, which makes a lovely martini or G&T.

 

Craft Beer in Auckland

#craftbeer, #auckland, #newzealand, #shakespeare #adventcalendar

These links might help you find out what is on tap around Auckland

https://twitter.com/TapHunterAKLD
http://auckland.taphunter.com/location/
https://twitter.com/NowPouringAKL

Day 10 – Beers of Auckland – Bob Hudson Bitter

Beers of Auckland Advent Calendar 2014
DAY 10 – Bob Hudson Bitter by Galbraith’s Alehouse

IMG_1305TAP: Bob Hudson Bitter
BREWED: On Site – Galbraith’s Alehouse

ABV: 4.0%

It’s been a while since I’ve been to Galbraith’s Alehouse.

I had a glass  (Colonial size 425ml, I’m guessing this is vs Imperial size) of Bob Hudson Bitter. It was exactly as I remembered it. Perfect balance of malt and hops. This has to be the original Auckland craft beer pint you can session on.

From the cask this beer is  lovely and clear, and presents with good foam. The rich juicy malt and hop flavours are seamless, yet flavourful. There is a bitterness which you don’t notice without looking for it. And the bitterness lingers in a way that it creates the desire to have another mouthful.

A really great beer, which put a smile on my face.

Galbraith's BurgerIt has been even longer since I have had a meal at Galbraith’s. Something they have always done well is the food. (sorry still not got the turning of the images sorted out yet).

Today though I was seriously impressed. I think I might have had the best burger I have ever had in a restaurant in New Zealand. It was simple, and had all the basic fixings, but the flavour and the ratio of meat/bun/fixings just was magic. This was on par with some of the best burgers I have ever tasting (burgers from the land of the burger, USA).

Just go and try it for yourself. It might have been a little situational, and the other feel good feelings I was having around a great beer might have helped too.

I had a sip of the session IPA Redemption  4.0%. That is a face full of hops. I’d say I will be heading back here again very soon to try the rest of the beers. (also had a little sip of Epic IMP too, which is currently on tap there, and it was a taste of big ripe nectarines)

Mr Sam Williamson you are doing a very excellent job on brewing the beers I tasted, and I hope Mr Galbraith is proud of your workmanship.

Glass of Bob Hudson Best Bitter

 

 

 

 

 

 

 

Inside Galbraith's Alehouse

 

 

 

 

 

 

Presented by Luke Nicholas of Sparging Magazine
This little picture frame can be seen in the entrance at Galbraith’s. It was presented in 1999 by Luke Nicholas of Sparging Magazine

 

Craft Beer in Auckland

#craftbeer, #auckland, #newzealand, #galbraiths #adventcalendar

 

These links might help you find out what is on tap around Auckland

https://twitter.com/TapHunterAKLD
http://auckland.taphunter.com/location/
https://twitter.com/NowPouringAKL

 

Day 9 – Beers of Auckland – Jokers Wild

Beers of Auckland Advent Calendar 2014
DAY 9 – Jokers Wild by Laughing Bones

Jokers Wild Laughing BonesTAP: Jokers Wild
BREWED: Brothers Beer

ABV: 6.6%
IBU: ?
HOPS: Amarillo & Simcoe

Last week when I was talking to John Morawski (owner/brewer of Laughing Bones and previously of Brewery Britomart) at The Lumsden Freehouse he said his new beer would be on tap at Sky Sports Grill, so I headed down today.

An observation I have made is it is hard to gather much information about some of these beers I am trying from the people selling them. (Not your fault Ben, you obviously hadn’t been told). Maybe there is an opportunity for brewers to spend some time with bar staff and educate them about the beer, and leave some support material for them to refer back to.

I just did a little online searching and found the label.

Jokers WildThe label promises  a lot of late hops. I found the aroma offered a malty caramel character, but not alot of hops. The colour was a beautiful bright copper. It makes me happy to see brewers taking pride in the presentation of their beer. The flavour has a sweetness from some crystal malts, a hint of nuttiness, and it is well-balanced with the bitterness.  There is a presence of hops in the mid palate and a lingering hoppiness on the finish.

One of the cool things about this beer is it truly is very local, travelling less than a kilometre from where it was brewed. Just up the road at Brothers Beer. Try it now while it is fresh.

Something that did pop into my mind was 6.6% alc/vol, and then thought I’ve already tried on of these. 3D IPA is also 6.6% alc/vol.

O-I White Burgundy tastingOnce again I am late to posting my beer of the day and that was because I was out late attending the O-I New Zealand White Burgundy Tasting with Bob Campbell MW. It was more to see how the event was run, rather than my interest in White Burgundy. The angle was to see if something could be created for the brewing industry along a similar format.

 

 

 

IMG_1287 IMG_1281 IMG_1285 IMG_1279 (hey and way can’t I reorient my images anymore on WP?). (this page still some reworking)

#craftbeer #auckland #newzealand

Craft Beer in Auckland

Day 8 – Beers of Auckland – Hallertau #3

Beers of Auckland Advent Calendar 2014
DAY 8 – #3 by Hallertau

Hallertau #3BOTTLE: Hallertau #3
BREWED: The Beer Fountain
ABV: 4.2%
IBU: 4 (I don’t actually know, but its pretty low)
HOPS: not many, if any

I had this the other night at the Lumsden Freehouse, but decided not to write about it as I didn’t think I could be very positive about it. It was not that there was anything technically wrong with the beer, it was just so incredibly underwhelming.

It’s pretty much a version of a New Zealand Draught style beer. Which is incredibly underwhelming. It seems as though the big brewers perfected a commodity they called beer, and convinced several generation of men in New Zealand that this was what beer tastes like. Now men have forgotten what beer tastes like, and are scared to try real beer (currently referred to as #craftbeer . This term will revert back to beer at some point in the future, and what is referred to as beer now, will then be known as #industrialbeer ). Experiencing aroma and taste can be a real shock, but can also be very satisfying.  That’s why you have those senses.

Well word got back to Stephen Plowman at Hallertau (thanks Joseph ;-)), and he dropped me a quick  email today. The email basically said he agreed with my comments, and the beer is boring and doesn’t sell that well. The good news was that he has already redesigned the recipe, and will be brewing it soon. So expect some exciting changes to the #3. I’m looking forward to trying it.

Craft Beer in Auckland

#craftbeer, #auckland, #newzealand, #hallertau, #adventcalendar

https://vine.co/v/OrrZ6lJb0qX/embed/simple

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Day 6 – Beers of Auckland – Epic Lager

Next week I’ll need to do more planing and not just go with the flow when it comes to drinking Auckland brewed beers at the weekend.

Beers of Auckland Advent Calendar 2014
DAY 6 – Epic Lager by Epic Brewing Company

Epic Lager Mow The LawnBOTTLE: Epic Lager
BREWED: Steam Brewing Company
ABV: 5.0%
IBU: 25
HOPS: US Liberty, US Santiam, (currently also includes some GR Hersbrucker)
AWARDS: Keeps winning silver, but never a gold. Feedback is always too hoppy for style, that will be from the dry hopping.

Epic Lager lives in the shadows of the hops, pale ale and IPA’s of the family. It isn’t often talked about, and is always the last resort beer for people who can’t handle the hoppy ones.

In the early years it was reviewed several times to look at dropping it as a beer in the family, as it was never my intention to make a lager (now it makes up a significant dollar value in sales) . The Epic Lager was brewed as a response to the market feedback from tastings of the Pale Ale in 2006. People initially said the Pale Ale had too much flavour. (funny to get the feedback now 9 years later and people saying how malty it is. How tastes have changed). I positioned it between the hoppy Pale Ale and the green bottled lagers that the mainstream drink. I wanted a stepping stone to help people into the brand. A lager that was pale and light in colour, but had a floral hoppy aroma, and hoppy bitter taste.

It is different from the other craft breweries Pilsners which are driven by big tropical NZ hop character.

Epic Lager continually has its recipe tweaked, and if you haven’t had it in a while then now is as good as any time to give it a taste again.

If you really want to give it a real chance, don’t drink it after the Pale Ale like so many people do. Drink it after say, a green bottled lager, or on a fresh/clean palate. This way you will appreciate the floral and citrusy aroma. The citrus comes through in the flavour as more lime than lemon, with a sprinkling of pepper and salt, which suggests it might be worth trying with salt & pepper squid (sorry, a little hungry). The finish is soft and dry, with the citrus note developing into something more herbal. It definitely offers some great drinkability.

Over the last couple of the years the beer has quietly gained more and more popularity and continues to surprise especially with big jumps in sales during this time of year as new people try it. The handful of places with it on tap, go through a surprising number of kegs every month.

A great place to try this on tap in Auckland is Corner Bar (Hotel de Brett). They even serve it in the Epic Lager glasses.

Craft Beer in Auckland

#craftbeer, #auckland, #newzealand, #epiclager #epicbeer #adventcalendar