IPA Project 2010 and Beerfest comes to Welly

Arrow Brewing Company have announced their “IPA Project 2010.” Teasers have been sent out but I have received the synopsis of this awesome sounding project which involves Arrow brewing

“an authentic IPA by traditional methods and cask conditioning the resulting beer in a wooden barrel. On March 1, this IPA will be given its “sea journey” when the barrel ventures out into the notorious Foveaux Strait on board one of the first oyster boats to set sail for the season. Upon the boats return to Bluff, the barrel will be transported back to Arrowtown where the celebrations begin and the IPA will be “cracked” and served with fresh oysters. This project is a world first and a unique way to celebrate two great traditions.”

Major media coverage is expected tonight and tomorrow.

On Saturday 6 March 2010,Beer Festival 2010 comes to Wellington. This event gets bigger and better every year, was a huge success in Auckland recently and returns to the Capital this year with more breweries and a weather proof venue.

The event runs from midday to 9pm at the Westpac Stadium (please don’t call it the ‘Cake Tin’). 25 breweries will be pouring over 70 different beers, there will be food, there will be music, there will be seminars and there will be the opportunity to talk to the people who made the beers. Full details (including tickets) are on the Beer Festival website.

Lion to close the Mac’s Brewery in Wellington

Lion Nathan has decided to relocate the Mac’s Craft Beer production capability from Wellington to the Canterbury Brewery, Christchurch and close the Mac’s Brewery in Wellington.

The Wellington Brewery is a higher-cost facility relative to our other breweries but up until now we considered this a component of our investment in building the Mac’s brand and its reputation for brewing innovation.

However the brand has developed to a point where consumer adoration for Mac’s no longer depends on the Wellington Brewery underpinning the brand’s reputation for brewing innovation. The maturity of the Mac’s brand and the introduction of the Mac’s Brewbars throughout the country have contributed to this change in consumer attitude, to the extent that we can now no longer justify the expense of operating the Wellington Brewery.

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