Summary of Luke’s trip to the UK to brew a batch of Epic Pale Ale at Everard’s Brewery in Leicester for the JD Wetherspoons International Real Ale Festival
The two week festival is run by giant pub company JD Wetherspoons from April 15 to May 4 2009. During this time, their 700 British pubs will sell more than 2.5 million pints of real ale. Over 50 cask ales will be available during the festival but only six will be made by international brewers.
UK consumers will drink on average 11 litres or 19 pints less of the product by 2012.
The new findings will make difficult reading for the country’s brewers, who may face the possibility of having to enter new markets to ensure future profitability in their operations.
“The traditional lager lout, with his beer belly and pint in hand, maybe becoming a rarer breed here in the UK, as the lager market has well and truly lost its head,”
“As people are much more aware of the wide choice available, drinkers now realise that there is more to life than just a pint of lager,”