Beer Haiku Friday and What’s In A Name

Today’s Beer Haiku is optimistically entitled “Optimist“:

Half full? Half empty?
I’m very optimistic
There’s more in my stash

From the Malthouse blog, a considered look at beer names, the debut of more nicknames and a review of Smokin’ Bishop 2009:

While writing a grocery newsletter the other week (true story) I came across some crackers from America:

Moose Drool Brown Ale (from Big Sky Brewery – “we make water fun”)
Nodding Head’s Monkey Knife Fight Lager (“everybody loves a monkey”)
McQuire’s I’ll Have What The Gentleman On The Floor Is Having Barley Wine (hardly surprising at 12% alcohol)
Wasatch Polygamy Porter (“Why stop at one?”)
Buffalo Bill’s Alimony Ale (“the bitterest beer in America” – ouch.)

Glass Tip- Beer Haiku Daily

This is BNN – Beer News Network, 8 July 2008

Invercargill Brewery has announced the return of their Smoked Bock specialty beer Smokin’ Bishop:

Back by popular demand the Smoked Bock that won gold at last year’s BrewNZ Awards. Last year we brewed 600 litres as a trial beer which won rave reviews from Beer Geeks – this year we’re brewing 2400 litres of which 1200 litres has already been sold.

Export Gold has undergone a major revamp with a new look and a new website coming soon:

Export Gold has a great new look and an excellent communications campaign that’s set to keep the lads on the move. The beer in the bottle is the same great Export Gold but the brand is going through a big revamp – new logo, new look, new labels and new communications. Export Gold’s Jonathan Goldwater says that the key to ensuring that the brand is relevant is to spend time focusing on really understanding its consumer.