EPIC TALE

The Epic beer brand had pride of place on Campbell Live this week with an item extolling the virtues of the beer and its improved sales in the face of the economic downturn. “Packs a punch”, noted the Campbell Live reporter approvingly.

Separately, John Campbell promoted free tickets to the Munich Oktoberfest as a part of a competition for the New Zealand Beer Festival – whose other major sponsor is Liquorland.

The details for the competition listed TV3 owner MediaWorks as a promoter for the competition.

We wondered if the two matters were connected, but TV3 news and current affairs director Mark Jennings said they were not.

Executive producer Carol Hirschfeld says she was indeed told to put “promoter” on the website by TV3 legal counsel Clare Bradley.

“In essence I suppose we are promoting a competition to our viewers for a trip to the German beer festival but we are not promoting any beer brand or liquor company.

“I’m not sure what the issue is here … from what I understand, you think it is a problem that the competition followed a story on a boutique brewery? This was basically coincidental.”

We wondered if the advertising folk had any role in the line-up.

“The sales department have not had and never do have any input into these things.

“Organisers of the competition had rung us [with the idea for the Epic story] and Carol agreed. The competition was already running,” Jennings said.

TV3 marketing boss Roger Beaumont said Campbell had presented other competitions on air in the past.

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Flat beer market forces innovation

“Healthy beer. It’s almost a contradiction in terms.”

(typical first sentence for a New Years alcohol story by NZ Herald. Come on guy why not surprise us with something original and positive, don’t you drink beer?)

“The battleground has now shifted to a subset of the health and wellbeing category, the low-carb beer market. Right now, the New Zealand low-carb market is well, small beer, making up just 1 per cent of the $1.4 billion retail beer market.

But it is also the fastest growing, with year-on-year growth of around 20 per cent since Australian brewer Carlton introduced Pure Blonde to our shores in 2005.”


(Hello people!! 1 per cent of the market, with 20% growth, then on the 1st January 2010 the article will be able to say that it has grown to 1.2% of the market.)


ATTENTION: Errol Kiong

A MORE INTERESTING STORY WOULD BE ABOUT THE 50 INDEPENDENT CRAFT BREWERIES THAT MAKE UP 2.5% OF THE $1.4 BILLION RETAIL BEER MARKET. DID YOU KNOW THAT THAT IS 250% LARGER THAN THE LOW CARB PART OF THE MARKET!?!?!

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(Hey Errol, you might want to have a read of this to get the other point of view)

Pub of the Year

According to the NZ Herald, the Dux de Lux in Christchurch has just walked off with the pub of the year award.

Well done! Great to see a winner who supports craft beer.

That said, if I had been judging, I’d have given the prize to the Twisted Hop, as real ale trumps keg beer every time. That and they support SOBA.

EDIT

The above looks to be completely wrong.

I’m not sure what is going on at the Herald, but the original article seems to have vanished, and has been replaced by one declaring that Galbraiths is the Pub of the Year. That’s all well and good, but I’m not sure where the original article is!

Apologies patient readers.

Boo Sucks to the NZ Herald.

EDIT TWO

Stu points out this isn’t the first time that the Herald has let beer lovers down with useless reporting.

http://www.realbeer.co.nz/blog/2006/02/money-for-mid-strength.html

Some detail would be nice, NZ Herald people. I love Galbraiths to bits, but who chose it as the pub of the year? Who sponsors this contest? Does it run every year? Who judges it?