Beer Haiku Friday followed by Blog, Tweet, Repeat

In honour of Veterans Day, Beer Haiku Daily posted “Gratitude“:

Many raised glasses
Greeted the young veterans
Entering the bar

There is something quite post-modern about blogging and tweeting about blogging and tweeting. This week’s Malthouse blog covers the beer industry using social media, how I personally determine when technology has gone mainstream, an exclusive guest commentary from British writer Melissa Cole, scientific proof most messages on Twitter are pointless, Ashton Kutcher (also on Twitter and pointless) and the debut of @malthousewizard and his free beer. It is all in “Blog, Tweet, Repeat“:

British beer writer Melissa Cole is the author of the popular and entertaining blog ‘Taking the beard out of beer’. She is a Member of the British Guild of Beer Writers and has been described as “the thinking man’s drinking crumpet”. *

* Well, she has now.

Glass Tips – Our patriotic chums at Beer Haiku Daily and that Handsome Scotsman at Malthouse

Epic Journey recreates beer’s most famous voyage

Forty litres of fresh India Pale Ale from Auckland will spend up to six weeks at sea on the Interislander Ferry looking to recreate a recreation of beer’s most famous voyage.

In the 1880s, pale ale from Burton-on-Trent in England took around six weeks on tall ships to reach its thirsty customers in India. British beer writer Pete Brown recently retraced the long journey which helped create this iconic style of beer. He chronicled his adventures in the newly released book Hops and Glory: One Man’s Search for the Beer that Built the British Empire.

After a sleepless night finishing the book, Malthouse proprietor Colin Mallon had the ‘crazy idea’ of replicating the experience in New Zealand. “I had met Pete Brown in England recently and just loved the book. First, I needed some beer. My first thought was Epic Armageddon, a limited release double India Pale Ale brewed by Luke Nicholas from Epic Brewing Company. He agreed immediately. Then I needed a boat. The Interislander Ferry agreed immediately. I tasked Luke with finding appropriate barrels,” says Colin.

“I sourced two 20-litre new oak barrels and filled them with fresh Armageddon,” Luke explains. “I recently brewed a real ale in England for a huge British beer festival so I knew Armageddon was not a million miles away from what a traditional pale ale would have tasted like. For a beer to stand up to the kind of treatment we have in mind it has to be pretty robust. Armageddon is definitely big, strong and hoppy. The idea is to see what effect changes in temperature and constant movement has on beer stored in wood. Most pundits believe India Pale Ale’s benefitted from the conditioning they received during their sea voyages.”

Colin and Luke jointly christened the beer ‘Epic Journey’ while the barrels are affectionately known as Pete (after Pete Brown) and Melissa (in honour of British beer writer Melissa Cole). Pete and Melissa will spend up to six weeks on the ferry before being ceremonially tapped at Beervana at the Wellington Town Hall, 28th & 29th August.

For the full background story see http://armageddon.epicbeer.com

The Epic Journey Has Begun


Epic and the Malthouse have conspired to put Epic Armageddon in oak barrels on board the interisland ferry for six weeks. The barrels are named Pete (after Pete Brown whose Hops and Glory book inspired this lunacy) and Melissa (after Melissa Cole, a British Beer Writer). This news has reached Melissa and she blogs her response in a post titled “Does my bum look big in this barrel“:

[Luke and Colin] went back to New Zealand, we did the Facebook thing to stay in contact and I didn’t think much more about it – until a tagged photo of a barrel appeared with my name on it on Colin’s page, which I found a little odd/slightly insulting! So, a faux-indignant enquiry was made and I got back a very cryptic ‘you’ll have to wait and see’ response – worst thing ever to say to a nosey journalist.

Unfortunately, my attempts to get more information out of Luke yielded even less fruit, which was even more frustrating – particularly when Tweets started appearing saying things like ‘just filling Melissa’ [see action photo] which, I must say, came as a surprise to me!

Melissa’s blog, “Taking the beard out of beer” is well worth a read.