Lion Nathan to build new $250m brewery

The new Auckland facility was expected to be up and running in about four years, Lion said.

It said premium beer sales grew strongly, driven by international brands, particularly Corona, and the launch of the Steinlager Pure brand.

New Zealand beer volumes rose 0.5 per cent and exports grew 14 per cent.

Volumes of the Speights brand grew 0.5 per cent but Lion Red declined 8 per cent.

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Beer Poetry is the New Black

Today’s Beer Haiku was written about Baseball but could well be about cricket. I’m loving all the 20/20 upsets (“don’t cry for me Ricky Ponting!”). So here it is – from the keyboard of Captain Hops:

Oh the sounds of spring
Crack of the bat… roaring crowd
shouts from the beer guy

Glass Tip – Beer Haiku Daily

No doubt inspired by the runaway success of Beer Haiku Fridays at this blog, the Rock have penned “An Ode to Lion Red” on its 100th birthday (apparently).

Celebrating One HundRed Years

Lion Red you legend, one hundred years of beer!
The first drop brewed in Newmarket and still continues there
After a hard days work, or a bruising rugby game
Not to down a couple of Lion Red’s would simply be a shame
With the snarlers on the barbie, Lion Red in hand,
Stubbies and Jandals on, lets down another can.
Now that the weekend is over, I’m back to the daily grind,
But the taste of Lion Red lingers on my mind.
On Friday night when the week is done I often crack a few
Nothing beats a Lion Red beer, the best a man can brew
Lion Red it must be said is pure pleasure in a glass,
All other beers just don’t come near to this drop of Kiwi class.

Banking on the taste of a beer nation

Speight’s elevation has seen Lion Red, a brand the brewer has struggled to market effectively in recent years, repositioned as an upper-North Island beer, pegging it back to what has traditionally been its strongest market.

Pure is being pitched as a smoother drink than the traditional Steinlager, made entirely of New Zealand ingredients and free of additives and preservatives.

‘You’re even saying no to additives in your beer now’.”

MASH…”We got it from whoa to go in 11 or 12 weeks, which is pretty impressive for a big corporate like us.”

Former senior Lion executive Doug McKay is now Independent’s executive chairman and Kean’s predecessor as head of Lion Breweries, Julian Davidson, is working with McKay in a senior financial role.

One of Kean’s main challenges is dealing with a price war Lion is locked into with rival DB, a battle that led to beer prices hitting a 20-year low last Christmas as the companies jostled for market share.

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