Shoppers sticking to quality, says survey

A survey by brewer James Squire has found that only 9 per cent of respondents are seeking out cheaper food and beverages.

The survey findings suggest that the emphasis on quality is not restricted to food. “Even during a time of national fiscal restraint, Australians view premium beer and wine as an affordable luxury and will still opt for premium alcohol brands. James Squire has in fact seen a rise in the number of craft beer drinkers, with a 12.9 per cent increase in sales for the sector in comparison to last year,” the survey noted.

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