Kirin Sparkling Hop

Alerting New Zealand! You have wasted your hop on a terrible beer-like beverage that is currently on sale in Japan. (The beer advertising says “New Zealand Hop Included” on the can.)

Ah, another season and another new seasonal Japanese beer. Guess what? Yes, it’s a lager. Actually, “Sparkling Hop” isn’t even beer. It’s happoshu, a beer-like beverage with low malt content. It’s popularity is primarily driven by the fact it falls under a different taxation law than beer and is thus about 30% cheaper than the usual mediocre real beer lagers.