Today’s Beer Haiku is called “A Frickin Miracle” and sums up the Friday mindset for many nicely:
He left for the bar
At exactly 5 o’clock
Against all the odds
In the latest Malthouse blog, I debate revolution versus evolution, quote Mao, Lloyd George and Michael Jackson, mix metaphors, present a thought-provoking piece from a Kiwi working in a US craft brewery and identify one of my beer finds of the year. It is titled simply “A Long Hard Dispassionate Look at the Craft Beer Scene”
the same debate rages today around lifting beer appreciation. Should elevating a drinker from Tui quaffer to Tuatara connoisseur take a single big sip or a thousand little tastes? The simple fact is that few Heineken fans or Steinlager followers or Radler lovers are going to be instantly converted to a bottle-conditioned American Pale Ale, a wild-fermented sour raspberry beer or a 32% double barrelled imperial stout which has spent three weeks at -20 degrees to help increase its alcoholic strength. * These drinkers need be encouraged and supported to work up to better beers step by step.
Glass Tip – Those wonderful chaps at Beer Haiku Daily and the fine folks at the Malthouse site
My latest column in the Wellingtonian covers the state of the beer market in New Zaland and Tuatara’s debut on the Deloitte Fast 50 list. It is titled “Craft beer defies the recession“:
Brewers are, in general, remarkable people. Given only toasted barley, the flowers of a vine, clean water and a single-cell organism which usually makes bread, they can manufacture delicious, quenching beers. Confronted with those same ingredients, most normal people could only produce a slushy muesli which smelt like a barnyard and tasted of a teenagers sock drawer. Or worse – Victoria Bitter.
Craft Beer made in New Zealand has all of a sudden become very interesting and many bar owners and liquor retailers are looking at providing a selection of what is available.
With 50 small breweries in New Zealand, and many making on average 5 beers each, this means there are potentially 250 beers you could add to your fridge. In most cases you will not have room for more then 6 or 12 new beers.
Here are some quick tips to getting a quality selection, and avoiding making a bad choice?
Join the conversation
US Craft Beer:
Here are some headlines from past years:
2001: Craft beer sales up 4.2%
2002: Craft beer sales top $3.3 billion
2003: Craft beer sales surge
2005: Craft beer sales soar
2006: Craft beer sales soar
Do you see a trend here? At some point this doesn’t look like news. Craft beer is not a novelty. (That doesn’t mean we should be complacent, or quit beating the drum to make the beers we like even more readily available.) That’s a good thing.
The Brewers Association, having already announced that craft beer volume sales were up 11.7% in 2006 yesterday issued a press release stating that scan data from Information Resources Inc. shows craft beer with a 17.8% increase in supermarket sales for 2006.