Craft Beer Is Booming In New Zealand 2015

ANZ Craft BeerThe ANZ Bank has come out with the most detailed report on the New Zealand Craft Beer industry ever. (if you want to check it out go HERE to download the .pdf file ). Craft Beer is booming in New Zealand in 2015

Here are the highlights from the report.

  • NZ Craft Beer 13% of total beer sales. (up from 9% in 2013)
  • Off premise craft beer sales up 42%
  • Total beer volume down 12% since 2008
  • 80% of craft brewers were in business to follow their passion, compared to 25% of those in other industries
  • NZ Craft Beer exports to Asia have more than doubled in the past two years.
  • China represented over 50% of NZ Craft Beer exports to Asia in 2014
  • Number of breweries has grown to 111 today from 37 in 2009 (per capita that is the same as the US having 7900 breweries)

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Yeastie Boys release share offer details

[PRESS RELEASE]

Yeastie BoyGround breaking New Zealand brewers – Yeastie Boys – have released details of their highly anticipated share offer.

From 6pm on Wednesday 28th January, friends and fans of Yeastie Boys’ award-winning ales will be able to buy a piece of the brewing company via an equity crowdfunding campaign on PledgeMe.

Yeastie Boys are seeking to raise up to $500,000 to achieve the targets outlaid in their three year strategic plan (this capital represents 12.5% of the company). The capital raised will be used to replicate Yeastie Boys current New Zealand business model in Britain.

Yeastie Boys are calling on investors to help them reach their target within 24 hours. “Putting together an offer like this takes a lot of time and energy” said Yeastie Boys’ Head Boy Stu McKinlay. “Our heart, soul and mind has been invested into getting the business plan right. Now we want get the job done and refocus back on the business of making great beer and getting it to the people who want it!”

The offer document, which is both comprehensive and typically irreverent, outlines how Yeastie Boys aim to grow revenue by at least 450% over their three year plan. It also sketches a high-end scenario which could see Yeastie Boys revenue grow by up to 9 times. It is acknowledged that this later scenario would require further funding.

Yeastie Boys intend to be brewing in Britain by April, with the launch of locally brewed beer coinciding with their appearance at the Wetherspoon International Craft Brewer’s Showcase. This event, similar to the same pub chain’s International Real Ale Festival that Yeastie Boys took part in during 2014, will see their beer hit the taps of more than 900 pubs across Britain and Ireland.

Yeastie LondonThe Yeastie Boys share offer also announced information on the impressive partners they have lined up for the production and distribution of their beer in Britain.

Aberdeen-based BrewDog, the fastest growing food and drinks company in Britain, has been lined up to contract brew Yeastie Boys beers.

“Not only are we extremely excited about Yeastie Boys bringing their avid crowd into their company, but that they’re brewing to success with three-time crowdfunding superstars, BrewDog.” said PledgeMe co-founder Anna Guenther.

Instil Drinks, the beer arm of the recently merged Bibendum PLB Group, will offer truly national distribution to Yeastie Boys beer. Instil Drinks are working with Yeastie Boys as a part of a New Zealand craft beer collective that also includes 8 Wired, Tuatara, Renaissance and Three Boys breweries.

“We’ve known for a while that there is demand for our beer in Britain and, as such, have been chatting with BrewDog for some time” said Yeastie Boys Directive Creator, Sam Possenniskie. “The coming together of this Kiwi craft beer collective, and the wide reach of Instil Drinks as distributors, are the two perfect pieces of the jigsaw puzzle that we wanted to get in place before reaching out to our crowd.”

Yeastie Boys founding partners and directors – Stu McKinlay and Sam Possenniskie – are hosting ‘Question & Answer’ sessions for potential investors this week. The sessions take place in Christchurch, Auckland and Wellington from Monday to Wednesday.

ENDS 

Further information

Full offer document:

Love Money Launch Week events:

Further share offer information:

http://www.yeastieboys.co.nz/LoveMoney

Yeastie Boys bottle shots:

https://www.dropbox.com/sh/fr8cef3oaukuytq/aWGFZ-f5ow

Yeastie Boys promotional overview:

https://www.dropbox.com/s/mku95zmq28sk8d0/DD001321%20Sales%20Promo%20brochureWEBsml.pdf?dl=0

About Yeastie Boys:

Yeastie Boys is an award-winning Wellington-based brewing company, without their own brewery, who brew super-premium and deliciously irreverent ales all over the world (from Suffolk, through Boston and Adelaide, to Invercargill).

The brainchild of Stu McKinlay and Sam Possenniskie – two of New Zealand’s leading beer activists and visionaries – the Yeastie Boys have been picking up trophies, poking their tongues out at convention, and receiving critical acclaim since their launch in 2008.

Yeastie Boys beers are available in New Zealand, Australia, USA, Malaysia, Hong Kong, China, Japan, New Caledonia, Norway, Scotland and England.

About PledgeMe:

PledgeMe (www.pledgeme.co.nz) provides a platform for Kiwis to go to their networks for funding, and have raised almost $3 million for over 700 campaigns in the past two years.  PledgeMe are the only combined equity and project crowdfunding platform in the world.

Contacts:

Stu McKinlay

Head Boy, Yeastie Boys

+64 27 4186639

 

Anna Guenther

PledgeMe Co-founder and CEO

+64 27 2543185

 

Jackson Wood

PledgeMe Media Wrangler

+64 27 3333263