Beer O’Clock goes historical – Billy Beer

Over at Peter Creswell’s blog – Not PC – there is a weekly feature called Beer O’Clock. This week, Beer O’Clock turns back the clock to look at Billy Beer:

Billy Beer was launched in 1977 by the Falls City Brewing Company. Although the can states that the beer was “brewed expressly for and with the personal approval of one of America’s all-time great beer drinkers – Billy Carter,” Billy himself had no input into the design of the beer. He was selected as the spokesman because, frankly, his brother was the President and Billy was already very well known for enjoying his beer.

Glass Tip – Not PC (just don’t call him “centre-right”!)