One of the biggest events on the Wellington craft beer calendar, Malthouse’s West Coast IPA Challenge, is expanding due to a positive case of growing pains.
Colin Mallon, Malthouse Operations Guy and WCIPAC organiser, says this year’s 9th Annual West Coast IPA Challenge (WCIPAC) will expand its festivities to Malthouse’s sister bar, Fork & Brewer on Bond Street, due to increasingly large crowds turning up to see who will win Best West Coast IPA and take home the Golden Gumboots.
The annual event, taking place on Friday, 29 July, sees brewers showcase their skills with hops by brewing West Coast IPAs, a notoriously popular and hoppy style of beer, dear to the hearts of craft beer drinkers.
“I think it’s become such a big event on the calendar because of people’s ongoing and increasingly growing love affair with different beers,“ says Colin.
“The event has raised awareness of the beer style, and the fun and anticipation leading up to, and on, the night definitely brings people in who necessarily wouldn’t class themselves as beer drinkers. You get hardcore beer drinkers bringing their friends, and before you know it, it widens the appeal.
“The last WCIPAC had Malthouse groaning at its seams. The event officially kicks off at 2pm, the bar will be wall-to-wall packed by 4:30pm, with queues out the door by 5pm, and the bar often remaining near capacity until 2am.
“We sell something in the region of about 40 kegs. It is a huge night for us!
“We were turning people away at the last few WCIPACs, so it made sense to release some of that pressure this year by making Fork & Brewer a co-host.”
Colin says Fork & Brewer was the natural venue choice to expand the event, not only as it is Malthouse’s sister bar, but because it is the only place that had enough taps to accommodate the 25 beers that will be showcased on the evening.
Punters at Fork & Brewer need not fear for missing out on any of the beers, celebrations or announcements – all WCIPAC beers will be pouring on tap and announcements made at the same time as at Malthouse.
It speaks for the notoriety of the event, that the competition is making its first foray to Australia with a line-up of WCIPAC beers being flown over the Tasman to feature in WCIPAC tap takeovers at The Local Taphouses in Melbourne and Sydney.
Originally created because July was Malthouse’s quietest month of the year, WCIPAC started out with two entrants [Epic Brewing Co. and Hallertau Brewery] in a bit of a “my beer is hoppier than your beer” showdown.
“Back then the Wellington craft beer landscape was quite different – there was Malthouse, Bar Bodega and Bar Edward, so showcasing a specific style was quite unusual,” says Colin.
“Now the event showcases 25 beers, has 9-10 judges, some of whom are World Beer Cup judges, and breweries contacting us to submit entries.”
“It’s great when you see a brewery that hasn’t performed very well, and then come back and next year and they raise their game – even if they don’t win it’s really great to see.”
“The last thing I wanted this to be was something that was taken too seriously. We want to give brewers a bit of feedback on their entries, but at the end of the day, it is all about celebrating good beer with good people.”
Currently I’m spending my days at the Auckland Food Show (31 July to 3rd August). We are half way through and things are going great. If you are looking for a reason or two to attend then we have them. There is the amazing super combo offer from Culley’s & Epic. 4 different 500ml Epic beers and 4 different bottles of Culley’s Hot Sauce for just $40. Plus we will even deliver it to you so you don’t have to carry it around the show (as it is kind of heavy). This offer is only available at the show, so you need to turn up. We also have some crazy pricing on single bottles of Epic beer for the show only (even though a couple of people purchased while cases of Armageddon, Hop Zombie and Lupulingus). You do have to carry these away though.
