Lion Nathan today announced that it had entered into an agreement with Anheuser-Busch InBev to distribute and market the Budweiser® group of brands in Australia and New Zealand towards the end of the year.
Czech beer Staropramen® will also join Lion Nathan New Zealand’s portfolio of international premium beers, which currently includes Corona®, Stella Artois®, Kirin® and Beck’s®.
The long term agreement builds on the existing relationship between Lion Nathan and Anheuser-Busch InBev.
“We are pleased to be adding Staropramen® and the Budweiser® group of brands to our strong portfolio of international premium beers,” said Peter Kean, Managing Director, Lion Nathan New Zealand.
“These are fantastic brands with great heritage. The premium segment is in growth as drinkers trade up in quality. We look forward to working with Anheuser-Busch InBev to grow Staropramen® and Budweiser® in New Zealand,” said Peter.
“Lion Nathan has been a trusted partner to our business for more than 20 years,” said Ian Stephens, Vice President, Anheuser-Busch InBev International. “The company has a proven track record in building premium brands through an understanding of premium drinkers, engagement with customers and innovative marketing and in-market execution.”
Three beer snippets from the Kamcity website, not sure if any of them are good news though!
Item 1: A merger between brewers InBev and Anheuser-Busch is inevitable in the long run, according to a report in Belgian business weekly Trends. The magazine said that senior figures at InBev believed a merger with Anheuser-Busch at some point “belonged to the nature of things”.
Item 2: Carlsberg is considering closing its Tetley facility in Yorkshire as part of a cost reduction programme in the UK, the Times newspaper reported. The brewery group is believed to be reviewing the future of the Leeds facility as part of a restructuring of its UK operations, which is aimed at reducing its cost base and stemming the steady decline in sales volumes, the report says without citing sources.
Item 3: The British Retail Consortium (BRC) has come out in defence of the supermarkets, saying they do not cause excessive drinking. In fact they are at the forefront of the drive to encourage responsible consumption and prevent under-age sales. BRC evidence shows supermarkets are rarely the outlet of choice for people buying alcohol to drink immediately. Overwhelmingly alcohol is bought from supermarkets as part of a routine shop for a full range of groceries with only one in a hundred transactions being of alcohol alone. Promotions are concentrated on larger volume purchases which are usually consumed over an extended period or at domestic social events. Stores discount alcohol in exactly the same way they do other products, to make the most competitive offer to customers. Lower prices do not create problem drinking. Banning discounting would simply penalise the vast majority of customers who drink responsibly.