A few weeks ago Epic Beer HQ finally got its off premise license so that we can sell beer direct. (only took 7 months, but that is another story)
This week we did a first, we pre-released the new KEG ONLY Black IPA “Apocalypse” to a small group of people on our database. We got a couple of kegs that had been freshly filled at the brewery, and filled some plastic PET bottles. The link we sent out was only live for 24 hours, but we sold out all the beer. (So much so if we want some at HQ we are going to need to get another keg)
It wasn’t glamorous but it meant people could taste the new Black IPA super fresh and a week before we are officially launching it.
Missed out? Come to the release at Vultures Lane.
Missed out on the offer? You need to get on the special offer list.
I ordered one just 20min before the 5pm deadline on Wednesday and it arrived Thursday with time to chill for 3 hours before drinking it. It said on the label to consume fresh and drink today, so I did. Liking the new and convenient direct delivery option!