From the Malthouse blog, a post on “Beer in its proper context” which covers why Fiji Bitter tastes better in Fiji, (Sir) Jeremy Clarkson on Chinese beer and details of the new beers coming on tap in October (including the debut from Golden Ticket):
The thing is, it was exactly the same (awful) beer but they were also quite right that it tasted much better in Fiji. Why precisely that was the case quickly became clear when I enquired about how they drank the beer in Fiji. Essentially, they all drank ice-cold Fiji Bitter in the hot sun, by the pool, relaxing on holiday while being waited on by someone young, attractive and largely naked.
In contrast, the Fiji Bitter they had in Wellington was served cool-ish, the rain was lashing against the spartan meeting room’s windows, it had been a busy working week and the beer was being served by a husky chap in a Hawaiian shirt. It is all about context.
Last week I braved blizzards and public transport to run a beer tasting out at Wallaceville:
I ran my first beer tasting in Upper Hutt last week. It was for the Social Society out at the biosecurity complex in Wallaceville and it turned out to be a great night despite Wellington producing some of the worst weather of the year. What happened to spring and global warming Mr Gore? Anyway, the idea was to offer up an introductory selection of New Zealand craft beer to an audience which contained more than one person who initially thought they ‘didn’t like beer.’