DB takes measures as changes brew

At the same time, the tough economic conditions meant the trend for beer drinkers to trade up to premium brands had slowed, and many had gone back to cheaper brews.

And many consumers were saving money by having a drink at home rather than going out at night.

Blake estimated overall beer consumption declined 4-5% in the year to September, compared with the previous year.

“It’s been a huge category shift and I’ve never seen that sort of momentum before in the market,” Blake said.

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(NOTE: The Brewers Guild of New Zealand has done a craft beer survey which showed that for the first six month of the year craft beer bottled sales had increase 10%)

1 thought on “DB takes measures as changes brew”

  1. Luke, is there a link to that survey somewhere? I searched the BG site but no joy. It would be a useful thing to have as a reference and tool when “selling” craft beer to people and venues.

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