Lion Nathan today announced that it had entered into an agreement with Anheuser-Busch InBev to distribute and market the Budweiser® group of brands in Australia and New Zealand towards the end of the year.
Czech beer Staropramen® will also join Lion Nathan New Zealand’s portfolio of international premium beers, which currently includes Corona®, Stella Artois®, Kirin® and Beck’s®.
The long term agreement builds on the existing relationship between Lion Nathan and Anheuser-Busch InBev.
“We are pleased to be adding Staropramen® and the Budweiser® group of brands to our strong portfolio of international premium beers,” said Peter Kean, Managing Director, Lion Nathan New Zealand.
“These are fantastic brands with great heritage. The premium segment is in growth as drinkers trade up in quality. We look forward to working with Anheuser-Busch InBev to grow Staropramen® and Budweiser® in New Zealand,” said Peter.
“Lion Nathan has been a trusted partner to our business for more than 20 years,” said Ian Stephens, Vice President, Anheuser-Busch InBev International. “The company has a proven track record in building premium brands through an understanding of premium drinkers, engagement with customers and innovative marketing and in-market execution.”