Recession bites grog sales

“People have said for a long time that beer is recession-proof. Well, that’s not the case,” said DB Breweries corporate affairs manager Mark Campbell.

“People are trading down. Where they were spending $20 on a pack of premium beer, now they’ll spend $12 on a budget beer. So the margin that was there 12 months ago is certainly not there now.”

Full Story

3 thoughts on “Recession bites grog sales”

  1. They are trading down because it all tastes the same.

    I bet it isn't happening with craft beer. How do you trade down from and Epic Pale Ale or an Emersons Old 95?

  2. This story was, of course, illustrated with a picture of bottles of beer even though all alcohol sales are down.

Leave a Reply