West Coast Brewing CEO Paddy Sweeney is tearing his hair out. His brewery has run out of beer.
“We knew we would be close on this but its hit us way sooner than we expected.” He said from Christchurch today.
The West Coast Brewery has run out of Green Fern Certified Organic lager, its flagship beer.
“We have sold all the Green Fern we have produced and won’t have more until the beginning of January” Sweeney said.
“What’s been happening is that Green Fern has been getting more and more popular all year, not only in New Zealand but also in Australia, Taiwan and Hong Kong. It really hits the spot with drinkers and they keep coming back for more.”
“Last year Green Fern was top in its class for Premium Lager at the New Zealand International Beer awards and it signaled a growth path that has all but spiraled out of control.” Sweeney said.
“The fact that it’s organic has some impact but what we have been finding is that people who couldn’t care less about organic beer are driving sales. Pure and simple it is the taste that people love and can’t seem to get enough of it.
The company recently completed a $2million capital raising with an extra million in over subscriptions and it is well advanced in getting its second prospectus of $5 million finished and is due for release in March 2009.