Iconic alcohol retailer Liquorland has been bought by grocery co-operative Foodstuffs from DB Breweries for an undisclosed sum.
Foodstuffs said the purchase of Liquorland, a nationwide liquor chain of 70 stores, was a logical extension of its existing independently owned and operated retail brands. The co-operative operates PAK’nSAVE, New World and Four Square
“We think it’s a great fit for both the Liquorland brand and our future growth strategy,” Foodstuffs NZ managing director Tony Carter said.
DB Breweries said while Liquorland had been a profitable and important part of its portfolio, off-premise retailing was no longer core to the DB business model.
“Liquorland will be in good hands,” DB Breweries managing director Brian Blake said.
The change of ownership is effective today.