Alcopops Company Says Aussie Tax Hike Won’t Work

The boss of Australasia’s largest ready-to-drink (RTD) producer says a hefty hike in excise tax on pre-mixed drinks in Australia is unfair.

Independent Liquor’s chief executive Doug McKay said the move would push the price of RTDs, or “alco-pops” as they are also known, up 25 percent.

Australia has lifted the tax from $39.36 per litre of alcohol content to $66.67, putting it on the same level as spirits.

Mr McKay said it was unfair to equate RTDs with spirits as they had a 5 percent alcohol content, comparable with beer.

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