The region’s hop harvest is in full swing with the aromatic flowers being stripped from the vines to add flavour to beers around the world. Anne Hardie talks with a Tadmor family who took a punt nearly 20 years ago to grow organic hops and are now reaping the rewards.
“People said, `No one wants organic beer’.”
Now their organic hops are fetching three times the price of those grown conventionally, and while their costs are higher, it’s giving them more market choice.