Green gamble pays off

The region’s hop harvest is in full swing with the aromatic flowers being stripped from the vines to add flavour to beers around the world. Anne Hardie talks with a Tadmor family who took a punt nearly 20 years ago to grow organic hops and are now reaping the rewards.

“People said, `No one wants organic beer’.”

Now their organic hops are fetching three times the price of those grown conventionally, and while their costs are higher, it’s giving them more market choice.

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