Study: $90 wine tastes better than the same wine at $10

Researchers from the California Institute of Technology and Stanford’s business school have directly seen that the sensation of pleasantness that people experience when tasting wine is linked directly to its price. And that’s true even when, unbeknownst to the test subjects, it’s exactly the same Cabernet Sauvignon with a dramatically different price tag.

Full Story

One thought on “Study: $90 wine tastes better than the same wine at $10”

  1. “Contrary to the basic assumptions of economics, several studies have provided behavioral evidence that marketing actions can successfully affect experienced pleasantness by manipulating nonintrinsic attributes of goods. For example, knowledge of a beer’s ingredients and brand can affect reported taste quality”Personally I think that’s garbage. Maybe if you’re comparing one craft beer with another the differences in ingerdients might be too close to call, but if you’re comparing mainstream light lager or any NZ amber lager versus proper beer in which you can taste malt and hops that simply isn’t the case.I agree with one of the comments: “My $2.50 pints always taste better than my $5.00 ones”. Maybe thats the real difference between beer drinkers and wine drinkers.

Leave a Reply