Unfortunately, the key prop for this article is no longer available. I’m referring to the Steinlager Pure beer advert, featuring Harvey Keitel eulogising New Zealand for those things it’s rejected – e.g nuclear weapons, genetic engineering (the jury’s still out on that one) – and, by implication , endorsing NZ beer Steinlager Pure for being additive-free. I thought it would make a nice post, but, unfortunately, YouTube has made the video clip unavailable. Even the Steinlager Pure website doesn’t feature it. That weakens the branding and promotion strategy, I’d say.
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Craft Beer & Brewing in New Zealand
