Drinkers Can’t Judge a Beer by Its Taste, Study Finds

Good beer is not something you should think about.

Knowing what’s in a beer, or who made it, can taint your taste buds, a new study finds.

Past research has revealed that knowing the brand or other information about a product can lead to higher consumer ratings.

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1 thought on “Drinkers Can’t Judge a Beer by Its Taste, Study Finds”

  1. Greig McGill can! He was crowned Beer Drinker of the Year 2007 last night at the inaugural Beer Drinker of the Year awards, sponsored by Epic Brewing Company.

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