DB Breweries is hoping a flurry of new ready-mixed drinks will help to restore profit margins and counteract stiff price competition and a fall in volumes in its traditional beer market.
In the past few weeks DB ? best known for its Monteith’s, Tui and DB beer brands – has introduced a range of new ready-to-drink beverages, or RTDs, including the vodka-based Stark, which comes in feijoa and apple, lemon and lime and mandarin flavours.
It has also introduced a white rum-based Cuban Cut and a new Amstel Premium Lager. It introduced its first RTD, Barrel 51, in March.