Do you know where your beer is? Dutch beer maker Heineken wants to make sure – so it has put together a team that includes IBM and the University of Amsterdam to track beer by satellite.
Beer Living Lab is a pilot project that will track 20 beer containers shipped from the Netherlands to Heineken’s UK distribution centre. Each container will be outfitted with GSM, GPRS and global positioning systems. Satellite uplinks will be provided due to particular technical problems with RFID, which can only be read when the tag is close to a RFID reader.