Cracking a DB Draught never sounded so good!

DB Draught’s ‘Sounds Good’ radio campaign has claimed the title as “New Zealand’s Best Radio Ad of the Year” at the 2006 Radio Bureau Grande ORCA awards.

The ‘Sounds Good’ campaign was created by leading creative advertising agency Saatchi & Saatchi, whose creatives were tasked with the job of making DB Draught sound as good as it tastes.

The result was a commercial that cut through the radio clutter, cleverly using sound effects and sound tracks to support embellished tales of mates enjoying convivial times.

Full Press Release

Listen to MP3 – (995kB)

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