Coca-Cola to sell beer

Coca-Cola Amatil Chief Executive Terry Davis said the move into premium beers was a natural extension of its existing range of non-alcoholic beverages in the hotel, restaurant and cafe market.

“When they are combined with SABMiller’s world-class marketing capabilities and CCL’s strong customer relationships, salesforce and distribution capabilities, you have a very solid platform to expand the premium beer offering in the Australian market,” Davis said.

The joint venture will compete mainly with the premium beer offerings of Australia’s two biggest brewers, Foster’s Group Ltd. (FGL.AU) and Lion Nathan Ltd. (LNN.AU). Privately-owned Coopers Brewery also has a strong foothold in the fast-growing market.

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