We’re all well aware of the age-old comparison between beer and human waste-water. The joke is often indulged in by young drinkers arguing over the subtle nuances in their particular choice of mass-produced macro “lager”, as if it made any difference! Well, Tuatara have taken the concept rather literally in order to “extract the urine” from the recent All Blacks Bonded by Blood campaign. It doesn’t exactly promote sophisticated enjoyment of fine beer, but it certainly gave me a chuckle or two.
Thanks to James Kemp in Wellington for the link.