Cheddar Master’s Dark Ale – Press Release on Launch

Press release on behalf of Fonterra

CHEDDAR MEETS DARK ALE IN MAINLAND CHEESE PERFECT MATCH!

Cheddar cheese is as much a kiwi icon as a pint of beer and now the team at Mainland have combined the two by crafting a new twist on an old favourite: Mainland Cheddar Master’s Dark Ale.

For the first time in New Zealand, Mainland has crafted a match made in heaven to bring cheese lovers the taste of mature aged cheddar soaked in traditionally brewed dark ale.

Described by respected US cheese critic John Greeley as a “satisfaction of hopsand barley with a full cheddar flavour and an elegant marbled appearance”, Mainland Cheddar Master’s Dark Ale is testament to the Mainland mantra that good things take time. “This is a beautifully aged, full-bodied cheddar with a clean ‘dark ale’ aroma,”explained Greeley, on his recent New Zealand visit to judge the CuisineChampions of Cheese Awards 2006.

Mainland Cheddar Master’s Dark Ale is available from all leading supermarketsnationwide, in two sizes (125g and 250g).

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