There is an interesting new beer promotion running at Leuven – Wellington’s Belgian Beer Cafe and a personal favourite.
The brainchild of Todd Hunter, Leuven have produced a nifty little beer passport called “Tour de Bieres Belges” or the “Great Belgium Beer Tour”.
Looking a bit like a real passport (but enough to worry those nice people at the Passport Office), it promises a “wet your whistle stop tour of Beligum”. I have passport 003. No one is really surprised.
Basically, you get your passport stamped each time you try a beer. Collect a stamp for every beer in the range and you win a beer appreciation pack worth $50.
There are 24 beers to sample – the passport wisely says “In the interest of public order, we suggest your passport will take more than one visit to be fully stamped.”
So what is in the beer appreciation pack? Well, I don’t know. I haven’t filled my passport – yet.