OLDER drinkers are turning their backs on beer and switching to wine.
Analysts say the trend is being driven by the UK’s over-50s developing a taste for smaller but stronger drinks.
They predict beer consumption will halve to 500 million litres a year by 2010, while 415 million litres of wine will be downed, a rise of eight million litres.
[THIS IS THE SAME ALL ACROSS THE WESTERN WORLD. THE REASON? – MOST BEER PRODUCED IS PALE LAGER, AND CONSUMERS ONLY HAVE CHOICE IN BRANDS AND NOT BEER STYLES OR FLAVOUR]