DB diversifies from beer with bourbon RTD

The just launched Barrel 51 – a bourbon and dry cola mix – is the first of a series of products DB plans to introduce this year to tackle RTD leader Independent Liquor, as well as Lion and Fosters, said DB managing director Brian Blake.

Barrel 51 was aimed at existing bourbon and cola drinkers, “a market that’s growing very rapidly”. Research showed they were interested in a dryer, less sweet drink, Blake said. “That was the key difference that we saw that we could actually build into this product.”

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1 thought on “DB diversifies from beer with bourbon RTD”

  1. “Research showed they were interested in a dryer, less sweet drink, Blake said.”maybe Blake should listen to the research and sort out their beers

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