Taste for beer in flagons dries up

Unlike earlier times, when young drinkers were less demanding about their wholesale suds, as long as they did the job, today’s younger set wants to be seen consuming the right stuff.

“Certainly fewer and fewer young drinkers use it … younger drinkers like to be seen drinking what’s fashionable,” Campbell says.

Super Liquor franchise manager Sue Lewis agrees: “The 20-year-olds would never go and buy a flagon of beer.”

Problems with ageing and storage of the beer for dispensing into flagons means breweries are not keen on the product, but in stores where they are still popular – suburban and (more likely) rural areas – breweries are happy to maintain supply.

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– NZ Herald

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