Putting the roar back into Lion

Rival DB has been eroding Lion’s position, in part by looking away from the TV screen. Their enduring “Yeah right” Tui billboard has achieved the ultimate in advertising success: becoming part of Kiwi culture (not to mention a coffee table book).

Full Story from NZ Herald

One thought on “Putting the roar back into Lion”

  1. Here’s an idea for a Tui billboard we’re unlikely to see “East India Pale Ale – Yeah right.”

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