Latest article by Bruce Holloway – Waikato Times
The good news for Mac’s Gold is that as a gold medal winner it will be listed in English supermarket chain Sainsbury’s, therefore increasing sales opportunities. Two containers of Mac’s Gold were sent to the UK earlier this year as part of an export trial.
Having said that, it’s probably time Steam Brewing and Cock & Bull stopped referring to themselves as “boutique brewers” in their own publicity.
Having bought the Auckland Breweries operation last year, they now have annual production potential of two million litres of beer. That’s a pretty big boutique.
The real success of Steam Brewing has been to morph from being a small brewery into a big one without selling out on the quality.